You have all this data… now what?
Reading and understanding your social media analytics can be tricky and confusing, but they are super valuable. Not only will this information tell you what you’re doing right, but what you can improve upon.
For starters, it’s great to know your target demographic on social media is the same as your consumer. Once you decipher whether your audience demographic is correct, you can move on to the timing of posts. Understanding your audience demographic is vital to improve your content.
If your audience is a working-class demographic, posting at 3 in the afternoon may not be right for you. Most users won’t end the day until 5 p.m.
You receive engagement based on how your consumer reacts. Take note of when your engagement is the highest.
If users like to see a post with pets, be sure to include that more often. Tell a story that they can connect with. Just a simple sunshine photo doesn’t cut it, unless they study planets or the sky.
After establishing what your consumer likes, but you are still looking for improvement, change things up.
Social media engagement and growth can be frustrating since overnight success is like lightning in a bottle.
Give yourself 10 to 20 days of hard work before you change your plan. If you hold true to posting and engaging with followers and don’t see the needle moving, then move on to the next thing.
As we all know, social media changes every day and it’s easy to get lost in the mix. Many give up on their plan of action because they don’t see results. That will be your biggest downfall.
Being consistent is probably one of the biggest tips. Your followers will start to fall off the wagon as soon as you do.
My homework is to look over your social media analytics and create your plan of action today.
Next week, I’ll give you useful tips for content creation.
Stay Unfiltered,
Antonio Postorino
