Shift your focus to summer strategies

Spring has sprung and summer is around the corner.

Since a large portion of south Florida is away for that time, it’s important to capitalize on an abundance of tourists and prepare for a shift during the summer months.

You want inventory to move. Whether your inventory is a product or service, keep busy at all times.

Here are great promotional ideas you may never have thought of before now:

  • Offer a group bundle. Buy more upfront and shave a percentage off. It’s a great way to generate money quickly.
  • Have your customers earn a reward each time they refer a new customer to you. This world is built on who tells who to go where.
  • Plan ahead. Offer your fall items at a pre-season price. Those who are eager to shop or get ready for season here in Boca Raton will line up to get your offer.
  • Social media check in. Ask your clients to check in or tag you on social media for an extra special discount.

Take the time this summer to work out any kinks in your business you may not have been able to focus on during peak season.

Stay Unfiltered,

Antonio Postorino



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