It takes money to make money

Everyone wants to be the top dog in their niche but it doesn’t happen overnight. You have to put in the time, money and effort. I am a big believer in reinvesting in yourself and your brand.

Do what you do best and hire out the rest. Not everyone can be talented at everything they do, so putting the right people in place will help you tremendously.

Start small with your budget. Don’t run into Q1 and spend more than you project to make and hope for the best. I say anywhere from 5% to 15% of revenue should be used on marketing.

Don’t know what to market? Use a general holiday or seasonal sale. Who doesn’t love a discount? This will alert old customers and potential new ones.

Even if they don’t bite on the deal immediately, if you stay relevant in their face, they will be sure to choose you in the future.

Sometimes word of mouth doesn’t do the trick. Having a strong marketing plan behind you is vital. Some key areas of focus for your budget should be digital ads. Google, Facebook and Instagram are a great way to start. Test your audience and grow from there.

Events are a way to connect with potential customers, whether virtual or in person, you can further the relationship. Community events are also a huge way to not only give back, but meet so many faces you may have never seen before.

Stay Unfiltered,

Antonio Postorino


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