How to avoid over posting

Is there such a thing as over posting?

When talking to clients or anyone looking for social media advice, a big question is, ‘How often do I post?’

The answers are endless, honestly, but here are some of my rules-of-thumb when it comes to posting:

  • Make sure your content is quality over quantity. If you have blurry, low-res off-brand photos, DON’T post them to say you posted.
  • Get out there and make new content. iPhone and good lighting does wonders.
  • If you are looking for your account to grow, post engaging content for your followers. Don’t repost the same exact image over and over. If you can post new content daily, go for it.
  • If you don’t have enough content to post daily, it’s OK. But try to post a minimum of four or five feed posts a week and daily stories if possible, too.

The reason people unfollow is because they aren’t attracted to your page. Go off of what works. If you know puppies get you more likes than kittens, stop posting them. Listen to your audience and how they react.

Give them a reason to stay, possibly a discount incentive or an exclusive behind-the-scenes look at what your brand is all about. The more people can see, the more they will decide if this is for them or not.

If you are looking to sell something to a consumer, don’t just post the product. No one wants to buy a product; they want a lifestyle. Show the client how they can use your product and in what setting.

If you are hitting the nail on the head with branded content, this will result in an ROI [return on investment] faster than you can imagine.

Package your social media with a bow and hand it to your customers.

Stay Unfiltered,

Antonio Postorino


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