How to avoid over posting

Is there such a thing as over posting?

When talking to clients or anyone looking for social media advice, a big question is, ‘How often do I post?’

The answers are endless, honestly, but here are some of my rules-of-thumb when it comes to posting:

  • Make sure your content is quality over quantity. If you have blurry, low-res off-brand photos, DON’T post them to say you posted.
  • Get out there and make new content. iPhone and good lighting does wonders.
  • If you are looking for your account to grow, post engaging content for your followers. Don’t repost the same exact image over and over. If you can post new content daily, go for it.
  • If you don’t have enough content to post daily, it’s OK. But try to post a minimum of four or five feed posts a week and daily stories if possible, too.

The reason people unfollow is because they aren’t attracted to your page. Go off of what works. If you know puppies get you more likes than kittens, stop posting them. Listen to your audience and how they react.

Give them a reason to stay, possibly a discount incentive or an exclusive behind-the-scenes look at what your brand is all about. The more people can see, the more they will decide if this is for them or not.

If you are looking to sell something to a consumer, don’t just post the product. No one wants to buy a product; they want a lifestyle. Show the client how they can use your product and in what setting.

If you are hitting the nail on the head with branded content, this will result in an ROI [return on investment] faster than you can imagine.

Package your social media with a bow and hand it to your customers.

Stay Unfiltered,

Antonio Postorino

LEAVE A REPLY

Please enter your comment!
Please enter your name here

-Advertisement-
-Advertisement-

Trending Now

Town Center announces new stores

Photos by Simon Town Center at Boca Raton just announced six new stores open now and five coming soon at the mall on Glades and...

New York steakhouse & seafood arrives

A modern façade brings Avalon, a real New York steakhouse with a bright, beachy porch and dining room décor to the first block on...

Speeding in Boca: What police are doing now

  Speeding through Boca, especially downtown and to the beaches, is getting more attention in city hall now. Here’s a deeper dive on the issue...

Chick-fil-A opens in Uptown Boca

Chick-fil-A has opened in Uptown Boca, west Boca’s new retail and residential complex. Hours are 6 a.m. to 10 p.m., Monday through Saturday, closed...

New public golf course deal leaves Boca Teeca site out…What happens now?

In a surprise move, the city just accepted Boca Country Club as the new 18-hole public golf course. That made the planned and designed...
-Advertisement-

Related Articles

Building a brand whose time has come

  Today’s Entrepreneur Spotlight is on Jaclyn Milford, president and CEO of Women of Wall Street. Milford started her career in the production side of beauty...

Beachside safety push gains momentum

Renderings courtesy Mummaw + Associates An organized push to beautify and make the gateway to Boca’s beaches much safer for pedestrians and bike riders is...

New social media app with a voice

  The latest buzz in social media is the Clubhouse app. Clubhouse is a new type of social network based on voice—where people around the...
ADVERTISE WITH US