Crocker innovates staying ahead of the curve with tenants

Remember the old newsstands in office buildings? Fast forward to 2020 and locally owned The SEED specialty coffee and juice bar just moved into the lobby of One Town Center.

Crocker Partners did the build-out as a tenant amenity. “We’re all focused on adding convenience to our office buildings. We did one in West Palm that was extremely successful. Tenants loved it,” said senior vice president Brett Reese. “We spent a lot of time thinking who to bring in there. Someone who has authenticity and a well-run operation. We saw them as a perfect fit and an opportunity to support a local business.”

Founder and CEO Caryl Altier was happy with the soft opening of her second Boca location on Friday Oct 16. The SEED has occupied a store at 199 W. Palmetto Park Road across from city hall for six years. “We were always interested in a second location. We’ve been in talks for years and I hope our relationship continues. I’m flattered they would invest in us,” she said.

Her menu will include smoothies, coffees, teas, acai bowls, baked goods and she’ll introduce sandwiches, salads and wraps.

Reese expects that mix will appeal to tenants that include Raymond James, SunTrust and other largely financial services firms in the 10-story former Tyco headquarters Crocker bought in 2014. “They can grab a coffee and pastry in the morning and a salad for lunch. A lot of them want to run down and get back to the desk,” he said.

If Carly’s name sounds familiar, she’s married to Cutler Altier, the third generation of Altier Jewelers in Boca.

As for Crocker, why would they introduce this new lobby concept in the middle of a pandemic?

“We have seen such a pickup in northeastern firms touring our buildings,” Reese said. “We want to be at the forefront. This will come to an end and we will be back full speed.”

By Marci Shatzman


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