Have you ever wondered why a specific brand uses certain colors in their logo or branding? It’s all part of color psychology when you’re marketing.
Color psychology is the study of hues to determine human behavior. Colors have qualities that can cause certain emotions in people. Color influences perceptions that are not obvious, such as the taste of food. So it’s very important to pick colors that represent not only the brand, but the message behind it. Here’s a guide.
- Red: exciting
- Orange: friendly
- Yellow: optimistic
- Green: peaceful
- Blue: dependable
- Purple: creative
- Gray: calm
Think of brands related to each color. For instance, the Netflix logo is red for an exciting bold brand known worldwide. Whole Foods Market logo is green, showing how the supermarket focuses on natural and organic, growth and health.
I’ve noticed a ton of rebranding in the neutral tones. Simple black and white has a cleaner look. That gives what is being sold an opportunity to shine, versus a brash logo.
Colors set the tone for how we react to the brand attached to them. When you create your brand, consider the core values that represents and how you would like your brand associated with them. Include colors you think will benefit your brand’s growth.