Business Tip Tuesday: Expert advice every week

Why should you listen to Boca Voice’s new celebrity publicist and branding expert, Antonio Postorino? “I always say what I mean and mean what I say,” says the CEO and founder of Unfiltered PR. His column will appear every Tuesday on Boca Voice

Postorino knows how to brand and build businesses for entrepreneurs and influencers. He taught himself the ropes of public relations from a young age and climbed the industry ladder, establishing an extensive professional network of journalists, colleagues, mentors, celebrities and influencers.

Raised in central New Jersey, Postorino relocated to Florida to pursue his education and continue to strategically build his career. He graduated from Lynn University with a degree in public relations and advertising.

He has expanded his business from a local public relations firm to a public relations and brand management firm with international connections. He has represented television personalities, social media influencers, beauty brands, luxury clothing brands, and international real estate agencies, to name a few.

Q: What will your weekly column entail?

A: Each week I will cover a new topic that’s going to help or inspire others and take them to the next level. Sharing my personal experiences along the way, as always keeping it unfiltered.

Q: How will your tips help entrepreneurs build their business?

A: My tips will really help open peoples’ eyes to something they may have not thought of before. Nothing that I do is traditional. I’m always thinking outside the box.

Q: Your business is called unfiltered PR. How did you come up with that name and what does it mean?

A: If you know me, you know I’m the epitome of being unfiltered. It translates in my business and the results I deliver to my clients.

Q: Why will that attitude help inspire self-confidence?

A: I think people lack in originality and stepping out of your comfort zone is really hard. I do it on a daily basis.

Q: As a millennial, explain why Boca Voice users should listen to you?

A: I bring a young, fresh dynamic to PR and branding that’s very attention grabbing. I believe people learn from others’ experiences and I can’t wait to share mine with Boca Voice readers.

Q: This isn’t your first time sharing your thoughts in a public forum. You were a radio personality in Boca. How do those two projects differ?

A: My radio show was mainly focused on entertainment and weighing in on pop-culture. I’m excited for people who have followed my journey to see me in a more professional setting, something that I haven’t heavily dabbled in before.

Q: What’s it like being a young entrepreneur in Boca Raton?

A: I love that I am able to work with local businesses to help them grow. I think COVID has taken a hit on everyone, and supporting local is more crucial than ever.

Q: What sets you apart?

A: You’re going to have to tune in each week, because I will cover that shortly. Stay tuned.


Please enter your comment!
Please enter your name here


Trending Now

Town Center announces new stores

Photos by Simon Town Center at Boca Raton just announced six new stores open now and five coming soon at the mall on Glades and...

Chick-fil-A opens in Uptown Boca

Chick-fil-A has opened in Uptown Boca, west Boca’s new retail and residential complex. Hours are 6 a.m. to 10 p.m., Monday through Saturday, closed...

New public golf course deal leaves Boca Teeca site out…What happens now?

In a surprise move, the city just accepted Boca Country Club as the new 18-hole public golf course. That made the planned and designed...

Arhaus furniture, home goods opens at Town Center

  Photo courtesy Arhaus Norwalk, Conn. store If you’ve been watching construction between Bloomingdale’s and the Terrace entrance at Town Center at Boca Raton mall, Arhaus...

1st peek at new hotel downtown

  An eight-story hotel with Mizneresque touches, retail and restaurants. A much-needed parking garage open to the public downtown. Shaded pedestrian walkways. This is the...

Related Articles

How to work face to face again

  Zoom meetings are no substitute for face-to-face and eye contact, Pastor Bill Mitchell advised at BocaLead. “You will lose something. The meaningfulness of the...

Progress report on one of Boca’s fastest-growing companies

FAU photo 2018 announcing $1 million gift to establish The Cane Institute for Advanced Technologies at A.D. Henderson University School It’s hard to keep...

Boca Beach House to open sales center

Boca Beach House is preparing to open a sales gallery for prospective buyers in downtown Boca in early 2021, after breaking ground on the...