A hallway of stunning images has turned a blank canvas into an art gallery at BRiC.
Thirty original works were unveiled in one of the iconic former IBM buildings on Boca Raton Innovation Campus.
Beautifully displayed in acrylic instead of frames, the images are mostly abstracts. Called Forces of Nature, the exhibit is meant to reflect artists’ responses “to gravity, electromagnetism and a world shaped by forces,” the descriptor says.
The art is for sale, and prices, titles and descriptions are on notecards next to each piece, similar to art galleries and museums minus the prices.
BRiC owner and Crocker Partners’ managing partner Angelo Bianco and marketing director Giana Pacinelli collaborated with Zero Empty Spaces. They plan to rotate the exhibit every three months, said Evan Snow, Zero co-founder. The management company connects with vacant properties and provides studio space to working artists, including the Boca Center.
Now BRiC tenants, among them Modernizing Medicine, will see the art as they walk through the building. The exhibit’s open to the community by appointment by emailing BRiC-Concierge@crockerpartners.com
This is part of BRiC’s efforts to place public art throughout the building and grounds, like the hard-to-miss rocket visible on Yamato Road.
“Supporting the visual and performing arts is important to our company,” Bianco told Boca Voice. “We believe that art is an integral part of the technological process.”
Boca Chamber president/CEO Troy McLellan, on BRiC’s board, applauded the effort after viewing the new exhibit. He called it “another example of the innovation center’s commitment to creating a world-class business campus in Boca Raton.”
By Marci Shatzman